Sustainability guides every decision we make. We choose materials carefully, prioritising low-impact production, recycled fibres and responsible sourcing - always using the right material in the right place. Our factory partners are independently certified and audited to ensure ethical working conditions and reduced environmental footprint.

Longevity is central to sustainability, and we design objects meant to be used, repaired and kept instead of replaced. With each order, we plant a tree and offset 2 kg CO₂ to balance delivery emissions. Our sustainability journey is ongoing - a commitment we continuously build on with transparency and intent.

Our grooming products are formulated using nature’s finest ingredients, chosen for their benefits to skin and coat health. Free from harsh chemicals and unnecessary additives, each product is gentle, safe and nourishing — better for dogs, and better for the planet.